Gold's Gym 2018 Convention

 



 

 

Schedule

  • 19 July
  • 20 July
  • 21 July
  • 22 July

Adam Zeitsiff

Chief Executive Officer
Gold's Gym

19 July

19 July

19 July

Andy Coggan

Director of Fitness - US West
Gold's Gym
With 18 years of fitness industry experience Andy uses real world practice in his role to build and develop Gold’s fitness business in the West Division. Working with Gold’s Gym since 2004, he has shown an ability to develop teams and achieve strong results year after year, focusing his efforts primarily on servicing at the highest level and letting sales follow that quality. It is a long term development approach combined with immediate impact discipline that Andy credits his team’s success to.

Austin Johnson

National Personal Training Manager
Gold's Gym
Austin started his personal training career in 2004 and joined Gold's Gym as a personal trainer in 2012. He has served Gold's in a number of positions over the past 7 years including personal trainer, Fitness Manager and Regional Director of Fitness. His area of expertise is growing the one on one personal training business. He believes for a club or market to grow their clientele, team development must be your highest priority.

Billy Bridges

Franchise Business Consultant
Gold's Gym
Billy has had the opportunity to gain valuable experience across multiple field and above club positions over the course of his 17 year fitness industry career. Since 2016, he has supported all facets of our Corporate Sales and Wellness Channel in the US East. Billy feels that people are the most valuable asset of an organization, and therefore believes in a servant-hearted leadership approach to guide and support Team Members toward exceeding their goals.

20 July

BQ

Bruce Quickel

Craig Sherwood

Chief Development Officer
Gold's Gym
Craig joined Gold’s Gym in 2016 and manages the global franchise and licensing businesses, including operations, development, and administrative activities. An attorney and former Army officer, Craig has extensive operational and development experience. He has held leadership positions in franchising at SONIC Corp., Corner Bakery Café, Fazoli’s Restaurant Company, and YUM! Brands.

19 July

19 July

19 July

DK

Dave Kenyon

Franchise Owner based in Dutchess County, New York
Gold's Gym
Dave Kenyon has 20 years of experience in the fitness industry. As a Personal Trainer in his early years he was very successful obtaining and keeping clients. Dave quickly moved up the ranks and is now managing partner of Gold’s Gym Dutchess County. He is hands on with staff and members daily and has extensive experience in dealing with people. 

Dean Stith

Director of Retail
Gold's Gym
Dean joined Gold’s with more than 15 years of retail experience from A&F and Fossil Group, where he held positions in merchandising/buying, product development, strategic planning, and store management.

Dell Lawhead

Director of Corporate Sales & Wellness - US West
Gold's Gym
With 20 years in the fitness business and 18 of them in Corporate Sales, Dell Lawhead has been part of the success story of Corporate Sales in Texas both at the grass roots level and now as a director for the US West. From cold calls to meetings with decision makers of million-dollar organizations, Dell will use his expertise and history to help all who wish to grow their corporate pipeline.

20 July

Don P. Murphy

Franchise Owner based in Newburgh, New York
Gold's Gym
In 2017, Gold’s Gym Newburgh was awarded, "Best Improved Gym" and "Best GGX Program" at the Gold's Convention; In the past five years, Don and his team have increased membership by 50%; new member rates by 70%; retention by 14% and increased shake/juice bar sales by 270% per month. He is passionate about friends and family, the health & fitness industry, balancing hard work with hard play, and living life to its fullest potential.
EM

Erin Moses

Retail Associate Planner
Gold' Gym
JS

James Spellos

President
Meeting U
Jim is the President of Meeting U., whose mission is to help people become more productive and comfortable with technology. Jim delivers over 150 keynote and educational sessions annually on how to use technology more efficiently. In 2015, Jim was named one of the Meeting Industry’s trendsetters by Meetings Focus magazine. He is a faculty member at New York University, teaching in the School of Professional and Continuing Studies since 1990. He has been honored with both their Award for Teaching Excellence and their Outstanding Service Award. Jim is an accomplished musician and songwriter, playing guitar and keyboards, and has recorded an album.

Jamie Wolfe

Director of Global Licensing
Gold's Gym
Jamie joined the Gold’s team in 2017. Her responsibilities include management of the Gold's Global Licensing portfolio and programming. Prior to her time at Gold’s Jamie spent seven years in Sports and Entertainment including roles at Learfield Licensing Partners and Dr Pepper Snapple Group assisting in brand strategy development and licensed vendor partnerships.
JW

John Ward, PhD.

Franchise Owner based in Ormond, Florida
Gold's Gym
John G. Ward, PhD. is a four-time CEO, business strategy consultant, educator, author, speaker and healthcare expert. John has dedicated his life to helping craft lives of extraordinary achievement and success. John’s powerful coaching strategies have taken life to the next level for industry leaders, executives, elite athletes and educators. John has extensive experience in human behavior, business management, psychological counseling, nutritional education, weight loss management and sports performance training. His educational background includes a PhD. in Psychology and a Masters in Cellular Physiology and Exercise Science.
JA

Jolynda Ash

SVP of Human Resources
Gold's Gym
With more than 20 years of experience in education and training, Jolynda Ash is an expert in the areas of company culture, organizational growth strategies and team development. At Gold's Gym, Jolynda leads our efforts to continuously improve the Team Member experience. This includes, the day-to-day operations of the company's training programs, career growth and recruiting initiatives, company culture and organizational development.

20 July

KS

Katie Scheffers

Franchise Business Consultant
Gold's Gym
Katie first started as a Personal Trainer and GGX Instructor. During her 9 years of experience in multiple management positions and clubs she has consistently delivered results by putting the right people to work on the right things. She now oversees the Tennessee market as District Manager.

Kevin Christie

VP, International Franchising
Gold's Gym
Kevin has over 20 years of experience with Gold's Gym developing and leading teams around the world. Throughout his career, Kevin has worked as FM, GM, Regional Manager, Franchise Business Consultant and Executive level leadership in the U.S., Europe, Russia and the Middle East. Kevin is a Certified Franchise Executive and enjoys working to expand Gold's Gym around the globe.

19 July

19 July

Nick Stamas

Franchise Business Consultant
Gold's Gym
Nick has more than 9 years of fitness industry experience and has been with Gold’s Gym since late 2014. As an active member of the Gold’s Gym Franchise team, Nick is responsible for building relationships with Northeast (New England, NY and PA) Gold’s Gym franchisees and partnering with them as a resource and support system. He provides coaching and advice to the franchise clubs to improve sales, decrease operational costs, enhance the member experience and ensure Gold’s Gym compliance standards are being met.

Sal Pellegrino

Senior Strategic Account Manager
Precor
Sal has been fortunate to be in the health & fitness industry since 1978 as both a club owner and equipment supplier. He is known as a trusted advisor and creator of many deep business relationships. Sal is a wealth of industry knowledge & experience and has a keen eye for new industry trends. Sal started in the industry owning two Nautilus fitness centers in New York which he sold back in the mid-80’s (both clubs are still in operation today). After his club experience, Sal was fortunate enough to join a start-up company in 1984 called StairMaster. Next, he spent years at Precor, Les Mills and Star Trac. Currently, Sal is back with the Precor family as the Senior Strategic Account Manager. He lives in Fort Mill, SC with his wife Kelley and is close to his amazing daughter Sarah who lives in Charlotte. Sal is an avid walker, enjoys skiing and loves to strength train at his incredible home gym (known as “PFI,” The Pellegrino Fitness Institute). He plays a pretty good guitar and is known to make a legendary Chicken Parm dinner.

20 July

SR

Sara Ross

Keynote Speaker
Sara is best described as a vitality advocate on a mission to redefine how we succeed at work and thrive in life. To deliver on this mission, Sara expanded her coaching and strategy firm to include BrainAMPED, a research collaboration hub dedicated to sharing brain-based, vitality-enhancing strategies to create healthier, happier, high performing leaders and workplaces. Sara has worked with Fortune 500 companies; educational institutes such as Smith College and the University of Toronto, and the leadership team of the NBA’s Orlando Magic. Her clients have ranged from surgeons, bankers, lawyers, air traffic controllers and engineers to government agencies, nurses, nonprofits, start-ups and entrepreneurs. This broad perspective and diverse experience help explain why she is often called on to work with some of the most senior, technically sophisticated and skeptical audiences. Balancing relevance and practicality with a contagious energy, Sara integrates cutting-edge science with real-life stories of success and failures. Her approach is guaranteed to challenge the status quo, provide new insights and inspiration, and most importantly, leave audiences with a blueprint of actionable strategies. Sara has a Master of Science (MSc.) Graduate Degree. Outside of work, she is a coffee loving, meditation rookie who can’t help but slip in the occasional Canadian “eh” at the end of a sentence. Her husband describes her career as professional eavesdropping-people-watching. She argues that she is merely a dedicated street scientist doing her professional duty to better understand why people do what they do, and why they don’t do what they know they should!

Nicole Nason

Gold's Gym

19 July

19 July

20 July

LR

Lou Rasmussen

International Education

International Education

10:00 AM 12:00 PM Charleston BE

Speakers

Lunch

International Lunch

12:00 PM 01:00 PM Charleston F

FBC

FBC Round Up 1

12:00 PM 01:00 PM Siena

NA
Lunch

LIFT Lunch and Meeting

01:00 PM 04:00 PM

Private Lunch and Meeting for LIFT Students
International Education

International Education

01:00 PM 05:00 PM Charleston BE

Speakers

FAC

FAC Meeting

02:00 PM 04:00 PM Charleston A

Speakers

FBC

FBC Round Up 2

02:30 PM 03:30 PM Siena

NA
Morning Workouts

Morning Workouts

05:30 AM 07:30 AM Veranda AB

NA
Breakfast

Breakfast

08:00 AM 08:45 AM Summerlin Foyer

NA
General Session

General Session

09:00 AM 10:30 AM Summerlin Ballroom

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How to Navigate Equipment Financing

11:00 AM 12:00 PM Veranda AB

Speakers

BREAKOUT

Corporate Sales

11:00 AM 12:00 PM Charleston A

Want to deliver EFT EVERY month? In this session you will learn how to begin or grow an existing Corporate Wellness Program that will add EFT and service opportunities. Corporate Partnerships can last years or decades and become a vital part of your revenue stream. We will discuss the how and the who in the search for corporate business, how to close corporate opportunities, develop business partnerships and make the corporate business cycle part of your gyms' culture.

Speakers

BREAKOUT

Activate Your Greatest Untapped Resource

11:00 AM 12:00 PM Charleston BE

Speakers

FBC

FBC Round Up 3

11:00 AM 12:00 PM Siena

NA
Lunch

Lunch

12:00 PM 01:15 PM Summerlin Ballroom

NA
BREAKOUT

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01:30 PM 02:30 PM Charleston BE

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CBD/Hemp? Oils, Edibles? What Does it All Mean?

01:30 PM 02:30 PM Veranda AB

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Justifying Higher Membership Prices Through Untouchable Value

01:30 PM 02:30 PM Charleston A

During the past six years, Gold’s Gym Newburgh has experienced unprecedented business growth through several strategies that have increased its total number of members by 65% (7,000+ to 12,000+). At the same time, they increased their new membership prices by 70% ($29.99 to $49.99/mo.). Learn the strategies they embraced to make this possible. Takeaways: •8 vital behaviors essential to growing your Gold’s Gym business. •How to clearly enhance your VALUE and separate yourself from the competition.
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01:30 PM 02:30 PM Charleston F

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Developing a Winning Culture

02:45 PM 03:45 PM Charleston BE

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02:45 PM 03:45 PM Charleston F

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Vendor Session: Industry Veterans Explaining How Best to Work with Franchisees

02:45 PM 03:45 PM Veranda AB

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02:45 PM 03:45 PM Charleston DC

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How to get the Most Production Out of Your Staff

02:45 PM 03:45 PM Veranda C

At the heartbeat of every successful club is a productive staff. In this session, you will learn the processes and systems that make average employees great. Find out how Gold’s Gym club owner John Ward consistently achieves a 98% retention rate, 62% non-dues revenue stream, maximum class attendance and $70K+ monthly Personal Training revenue—all made possible by one incredible, productive staff. Don’t miss this dynamic, interactive class that will arm you with the ability to take your club to the highest level of excellence.
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02:45 PM 03:45 PM Charleston A

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Retail

04:00 PM 05:00 PM Charleston BE

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Increasing your training revenue

04:00 PM 05:00 PM Charleston F

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04:00 PM 05:00 PM Veranda AB

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04:00 PM 05:00 PM Charleston DC

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04:00 PM 05:00 PM Veranda C

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04:00 PM 05:00 PM Charleston A

Reception

Core and Welcome Reception

05:00 PM 08:00 PM Red Rock Ballroom, Foyer, and Pavilion

NA
Early Morning Workouts

Early Morning Workouts

05:30 AM 07:30 AM The Core

NA
Breakfast

Breakfast

08:00 AM 08:45 AM Red Rock Ballroom, Foyer, and Pavilion

NA
BREAKOUT

Engagement – Your Key to Success

09:00 AM 10:00 AM Veranda C

Engaging your Team Members gets them motivated to work hard for you and your Members. Come learn how to engage your employees by having these simple daily talks!
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09:00 AM 10:00 AM Charleston F

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Silver Sneakers and Engaging with the Silver Generation

09:00 AM 10:00 AM Charleston A

CORPORATE

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09:00 AM 10:00 AM Charleston BE

CORPORATE

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09:00 AM 10:00 AM Charleston CD

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Your Business Will Never Be the Same: Hot Technologies 2020

09:00 AM 10:00 AM Veranda AB

How are you keeping up with the technological advancements that impact your job and career? Do you find that you’re barely able to keep pace with the latest developments? This session reviews what’s new and way cool in technology in this fun, fast-paced look at what’s here for us to use now and what’s coming in the near future, including the latest information about virtual & augmented reality, artificial intelligence, and other important tech trends. After participating in this session, the learner will be able to: *Understand and experience business changing technologies including mixed reality and artificial intelligence *Identify how the rate of technological change is impacting your business *Review the upcoming technological changes and how your business can grow with these
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10:30 AM 11:30 AM Charleston A

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10:30 AM 11:30 AM Charleston F

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BREAKOUT It’s App-tastic: 60 Apps in 60 Minutes

10:30 AM 11:30 AM Veranda AB

You thought you have all the apps that you need? Perhaps, but as more and more mobile apps are developed, business professionals are finding new ways of saving time and increasing their productivity. Whether you’re looking for tools to help manage your social channels, connect and communicate with your team, supercharge your office, or looking for that needle in a haystack that will save you endless time, this session is sure to provide you that information. Attendees are encouraged to bring their mobile devices and share their favorite apps with their peers. After attending this session, the attendee will be able to: Identify 60 of the most useful business apps available. *Understand the tools available for each of the mobile platforms. *Use their mobile devices more effectively for business applications
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Turn your customers into raving fans

10:30 AM 11:30 AM Veranda C

CORPORATE

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10:30 AM 11:30 AM Charleston DC

CORPORATE

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10:30 AM 11:30 AM Charleston BE

Lunch

Lunch

11:30 AM 01:00 PM The Core

NA
CORPORATE

BREAKOUT

01:00 PM 02:00 PM Charleston DC

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01:00 PM 02:00 PM Veranda C

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01:00 PM 02:00 PM Charleston A

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Critical Excel Tools for the Business Professional

01:00 PM 02:00 PM Veranda AB

Excel is the most used desktop software, yet many people only know how to harness a fraction of its’ potential. Not only a tool for budgeting, Excel is the perfect tool for many list management needs within an organization. This session is your opportunity to explore all of the functionality that Excel has to offer and take home with you tools to save you and your organization time and money. By attending this session and you will work with and receive an Excel shortcut cheat sheet, as well as being able to receive all of the sample worksheets utilized during the class.. After participating in this session, the attendee will be able to: *Identify and use over 15 essential Excel functions & tools. *Learn how to build workbooks with 3D references. *Understand and use advanced tools such as Pivot Tables and working with multiple worksheets. *A working knowledge of Excel is strongly recommended to attend this course.
CORPORATE

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01:00 PM 02:00 PM Charleston BE

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01:00 PM 02:00 PM Charleston F

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02:30 PM 03:30 PM Charleston F

CORPORATE

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02:30 PM 03:30 PM Charleston DC

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02:30 PM 03:30 PM Veranda C

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Industry Trends 2020

02:30 PM 03:30 PM Charleston A

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Google-licious: More Than a Search Engine

02:30 PM 03:30 PM Veranda AB

Everyone knows that if they want to find out about…anything…all they have to do is ask Google. But how we interfaced with Google in the past years has greatly changed, due to the impact of new technologies and devices. As Google continue to add services and tools to its platform, most people are just still using the basic functionality…if that much at all. This session is for everyone from Google novices to search engine pros. It will demystify how to use the various search tools to find what you need…and quickly. After participating in this session, the attendee will be able to: *Understand the 5 critical techniques of effective web searching. *Identify over 10 Google tools beyond the standard search box. *Recognize how and why results are returned from your search. *Understand how to best use Google on your mobile devices.
CORPORATE

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02:30 PM 03:30 PM Charleston BE

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03:45 PM 04:45 PM Charleston F

CORPORATE

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03:45 PM 04:45 PM Charleston DC

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03:45 PM 04:45 PM Veranda C

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03:45 PM 04:45 PM Charleston A

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Creating Your First Augmented Reality in 45 Minutes

03:45 PM 04:45 PM Veranda AB

If you haven’t noticed, augmented reality applications are popping up in businesses everywhere. It makes sense…allowing your customers to experience your product by just pointing their mobile device (and ultimately their wearable mobile device) at an image. But AR is not only for developers to create and implement. Today’s AR comes in many DIY formats, which allows everyone to create their own augmented experiences, and do so at a very affordable price point. Bring your computers and mobile devices, and we’ll have you developing basic augmented reality applications by the end of the session. After participating in this session, the learner will be able to: *Design and build Augmented Reality applications in 3 different packages. *Identify and differentiate the top AR programs on the market. *Understand the business value of utilizing AR in your sales, marketing and services. *Explore the business benefits of developing your own AR from hiring an outside agency. NOTE: This course requests attendees to bring their laptops and mobile device to the session.
CORPORATE

BREAKOUT

03:45 PM 04:45 PM Charleston BE

Reception

Core Cocktail Reception

04:30 PM 06:00 PM The Core

NA

Free Night for Vendors/Franchisees

06:00 PM 11:00 PM NA

NA
Corporate

Corporate Dinner & Bowling

06:00 PM 09:00 PM Red Rock Bowling Lanes

PUT DESCRIPTION IN FOR 2020!
Early Morning Workouts

Early Morning Workouts

05:30 AM 07:30 AM Red Rock Ballroom, Foyer, and Pavilion

NA
Breakfast

Breakfast

08:00 AM 08:45 AM Red Rock Ballroom, Foyer, and Pavilion

NA
General Session

General Session

09:00 AM 10:30 AM Summerlin

BREAKOUT

BREAKOUT

11:00 AM 12:00 PM Charleston A

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11:00 AM 12:00 PM Veranda C

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11:00 AM 12:00 PM Charleston DC

BREAKOUT

Your Business Will Never Be the Same: Hot Technologies 2020

11:00 AM 12:00 PM Veranda AB

How are you keeping up with the technological advancements that impact your job and career? Do you find that you’re barely able to keep pace with the latest developments? This session reviews what’s new and way cool in technology in this fun, fast-paced look at what’s here for us to use now and what’s coming in the near future, including the latest information about virtual & augmented reality, artificial intelligence, and other important tech trends. After participating in this session, the learner will be able to: *Understand and experience business changing technologies including mixed reality and artificial intelligence *Identify how the rate of technological change is impacting your business *Review the upcoming technological changes and how your business can grow with these
BREAKOUT

BREAKOUT

11:00 AM 12:00 PM Charleston F

CORPORATE

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11:00 AM 12:00 PM Charleston BE

Lunch

Lunch

12:00 PM 01:00 PM The Core

NA
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01:15 PM 02:15 PM Charleston A

CORPORATE

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01:15 PM 02:15 PM Charleston BE

CORPORATE

Presentations 2020: Advanced PowerPoint and Beyond

01:15 PM 02:15 PM Veranda AB

Understand how to best showcase your presentation is a critical tool for success. Death by PowerPoint need not be the norm for you. This session will discuss advanced PowerPoint options to ensure that the presentation has the greatest impact, as well as showcasing non-PowerPoint tools for presentations. Additionally, a discussion on the critical computer cable interfaces will enhance the attendee’s knowledge to prepare their speakers, or themselves, for success. After attending this session, the attendee will be able to: *Utilize 5 advanced PowerPoint tools, including creating proper templates and using PowerPoint as a speaker teleprompter. *Identify the essential computer cable interfaces for various devices, and understand their strengths and shortcomings. *Understand the most popular tools and apps not named PowerPoint.
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01:15 PM 02:15 PM Charleston DC

Vendor Town Hall

Vendor Town Hall

01:15 PM 02:15 PM Veranda C

Vendors, please join us for the annual Vendor Town Hall session. Share your thoughts and provide valuable insight, suggestions and recommendations on how we can improve the Convention and the Global Vendor Program.
CORPORATE

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02:30 PM 03:30 PM Charleston DC

CORPORATE

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02:30 PM 03:30 PM Charleston BE

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BREAKOUT The Ultimate Tech Hackathon: 30 Tools & Shortcuts To Use Technology More Effectively

02:30 PM 03:30 PM Veranda AB

So you’re at your computer, or on your mobile device all day long. But did you know that there are dozens of ways to save you time using the tools that dominate your computer day...as well as new tools that you need to know about. From Windows and MS Office tips & tricks to information portals, social media shortcuts to the latest time saving applications, this session will save you and your organization valuable time & money. After attending this session, the attendee will be able to: *Identify 15 critical PC shortcuts & advanced tips. *Manage the flow of news and information from the web more effectively. *Understand shortcuts to using social media for business more time efficiently. *Use web sites and services to enhance web searching and office functionality.
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MAYBE? BREAKOUT

02:30 PM 03:30 PM Charleston A

Need room by 4pm for staff dinner set up
CORPORATE

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03:45 PM 04:45 PM Charleston DC

CORPORATE

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03:45 PM 04:45 PM Charleston BE

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It’s App-tastic: 60 Apps in 60 Minutes

03:45 PM 04:45 PM Veranda AB

You thought you have all the apps that you need? Perhaps, but as more and more mobile apps are developed, business professionals are finding new ways of saving time and increasing their productivity. Whether you’re looking for tools to help manage your social channels, connect and communicate with your team, supercharge your office, or looking for that needle in a haystack that will save you endless time, this session is sure to provide you that information. Attendees are encouraged to bring their mobile devices and share their favorite apps with their peers. After attending this session, the attendee will be able to: Identify 60 of the most useful business apps available. *Understand the tools available for each of the mobile platforms. *Use their mobile devices more effectively for business applications
Awards Night

Awards Night

06:30 PM 09:00 PM Summerlin Ballroom

Doors at 6pm